“And we’re finding that creators are excited about working with us on an exclusive basis, because we’re able to put so much more of our marketing and on-platform data and insights in their hands.”ĭespite the pandemic changing people’s daily lives, Spotify said its podcast business is growing. “We’re making more content exclusive on the platform, allows us to market in a more meaningful way bring people onto the platform,” Ostroff said at the time.

Last year, Spotify’s Chief Content and Advertising Business Officer Dawn Ostroff told CNN Business about the company’s strategy for more exclusives. But Spotify has been growing in popularity in part by investing in exclusive deals.

Then the pandemic changed how we listenĪpple has long been the dominant player in the podcast industry.

NEW YORK, NEW YORK, November 1, 2019: Dawn Ostroff photographed at the Spotify headquarters in New York City.Credit: Celeste Sloman for CNN. Those deals add to Spotify’s other podcast-centric acquisitions, including Gimlet, Parcast and Anchor. Earlier this year, Spotify bought The Ringer, Bill Simmons’ sports and culture site which boasts more than 30 podcasts. In May, Spotify signed one of the world’s most popular podcasts, “The Joe Rogan Experience,” for a multi-year exclusive licensing deal. This deal with Kardashian West is the latest in a series of moves by the music streaming service to dominate the podcast industry. The deal was first reported by the Wall Street Journal, which added that television producer Lori Rothschild Ansaldi will co-host and co-produce.Ī Spotify spokesperson confirmed the deal to CNN Business but declined to provide additional details, including the launch date. The nonprofit organization works to exonerate wrongly convicted individuals. (SPOT) that will cover themes of wrongful conviction and criminal justice reform, similar to the work she has done with the Innocence Project. Kim Kardashian West has signed an exclusive podcasting deal with Spotify It airs on CNN on Saturday, June 20 at 2:30 pm ET. Editor’s Note: Spotify is featured in an upcoming “Risk Takers” TV special.

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